Overview of sports marketing trends, issues facing sport organizations, and using marketing techniques to attract customers in competitive, fragmented, and global markets.
Recent recorded grades — Spring 2025: 3.09 GPA, 51.1% A/AB (n=47 letter grades); Fall 2025: 2.93 GPA, 43.9% A/AB (n=41 letter grades); Spring 2026: 3.07 GPA, 47.8% A/AB (n=46 letter grades).
Sales Strategy and Management focuses on business and organizational selling, covering professional techniques, relationship building, sales-marketing integration, technology, analytics, and sales force management.
Recent recorded grades — Spring 2025: 3.25 GPA, 57.1% A/AB (n=42 letter grades); Fall 2025: 3.20 GPA, 68.2% A/AB (n=22 letter grades); Spring 2026: 3.27 GPA, 60.0% A/AB (n=30 letter grades).