Current instructor
Original student reviews · all captured dates
I took both J202 and J649 with Pete and he was a wonderful instructor for both courses. 649 is so interesting and he is so clearly invested in both the material and his students. Pete so obviously wants every student in his classroom to succeed and be prepared for their careers, he is a wonderful professor and human being.Rate My Professors ↗
I took 676 and 345 with Pete. J676 is my favorite class I've ever taken. Also, attend his personal branding lecture. Just do it.Rate My Professors ↗
Pete is the GOAT! Really passionate about the industry and wants to help everyone succeed. Lectures/readings cover a lot at once which makes short weekly quizzes hard, but Pete offers a ton of extra credit opportunities. Class will be under a new name next year, but if you're interested in brand management TAKE IT!! Learned SO much and HW was fun!Rate My Professors ↗
Pete Long is truly an amazing professor. He has encouraged me to do my best and cares about each and every one of his students. I would highly recommend taking one of his classes if you get the chance.Rate My Professors ↗
This was the first course I ever took with Prof. Long, and I wasn't disappointed. It is evidently clear how passionate he is about the PR and journalism industry, and it shows in his lectures. The course itself is rather easy, with minimal assignments and non-mandatory lectures. He gives great advice on "real-world" situations, too!Rate My Professors ↗
Pete is by far one of the most caring professors I've ever had. You can tell he just loves teaching and really wants you to succeed in both school and in your career. His lectures can be really dry and monotone at times, and for a longer class makes it a challenge to stay focused, which is his biggest teaching flaw.Rate My Professors ↗
Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.
Introduction to creative message development for advertising, PR, and strategic communications, focusing on campaign planning and execution.
Offering recorded · Spring 2027 · Sources
Recent recorded grades — Fall 2024: 4.00 GPA, 100.0% A/AB (n=16 letter grades); Spring 2025: 4.00 GPA, 100.0% A/AB (n=14 letter grades); Fall 2025: 4.00 GPA, 100.0% A/AB (n=16 letter grades).
historical GPA · grades
Fall 2022–Fall 2025A colloquium exploring post-undergraduate communication careers in journalism, featuring guest speakers from various sectors and covering job hunting and networking.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Introduction to consumer packaged goods brand management exploring marketing, advertising, and strategy to grow profitable sales and build brand equity.
Offering recorded · Spring 2027 · Sources
Past student reviews · Pete Long
Pete Long was a wonderful instructor for JOURN 649, demonstrating clear investment in the material and student success. He was committed to ensuring every student was prepared for their careers, and the course was described as interesting.
historical GPA · grades
Spring 2025–Spring 2026Advanced directed study projects arranged with faculty, based on internship experience.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Directed Study offers advanced directed study projects arranged with a faculty or instructional academic staff member.
Offering recorded · Spring 2027 · Sources
Recent recorded grades — Spring 2022: 4.00 GPA, 100.0% A/AB (n=4 letter grades).
historical GPA · grades
Spring 2025–Spring 2025 · limited sampleDistinct courses recorded per term
Explore courses taught by this instructor →| Term | Course | Title |
|---|---|---|
| Spring 2027 | JOURN 445 | Creative Campaign Messages |
| Spring 2027 | JOURN 601 | Colloquium in Professional Communication Careers |
| Spring 2027 | JOURN 649 | Brand Strategy in Advertising & Integrated Communications |
| Spring 2027 | JOURN 697 | Internship |
| Spring 2027 | JOURN 699 | Directed Study |
| Fall 2026 | JOURN 202 | Mass Communication Practices |
| Fall 2026 | JOURN 449 | Account Planning and Strategy |
| Fall 2026 | JOURN 601 | Colloquium in Professional Communication Careers |
| Fall 2026 | JOURN 697 | Internship |
| Fall 2026 | JOURN 699 | Directed Study |
Teaching history may be incomplete. Course pages contain course-specific feedback and citations.
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