Spring 2027

Creative Campaign Messages

Introduction to creative message development for advertising, PR, and strategic communications, focusing on campaign planning and execution.

offering recorded4 credits
Recorded instructors · Spring 2027 Pete Long4.1/5

Summary

1 / 6

Past student reviews · Dominique Brossard

The course was rated as moderate in difficulty, though specific workload details regarding assignments or exam frequency were not provided in the review.

What you’ll be able to do

  • Investigate the basic concepts and principles that are part of the practice of creative messaging.

  • Produce strategically grounded creative plans capable of achieving campaign objectives.

  • Create messages for print, radio, television and social media that achieve campaign objectives.

  • Persuasively pitch the strategy and executions of a creative plan.

  • Produce campaigns within sets of more sophisticated parameters.

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
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F

All recorded terms · compare terms & instructors

Prerequisites

Course map

JOURN 345 or graduate/professional standing

  • take one
JOURN 445

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Any of

Professors

Spring 2027

Pete Long

Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 4.82/5 from 11 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

Recent recorded grades — Fall 2024: 4.00 GPA, 100.0% A/AB (n=16 letter grades); Spring 2025: 4.00 GPA, 100.0% A/AB (n=14 letter grades); Fall 2025: 4.00 GPA, 100.0% A/AB (n=16 letter grades).

Historical instructors & teaching patterns

DOMINIQUE BROSSARD is recorded teaching in Fall 2008. Recorded history may be incomplete and does not establish a future schedule.

PETE LONG is recorded teaching in Spring 2024, Fall 2024, Spring 2025, Fall 2025. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 160
LEC 002Classroom Instruction0 / 160

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
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Student experience

the class

Past student reviews · Dominique Brossard

Past feedback indicated the course focused on lectures about psychology rather than design or creative project work, which some students found limiting.

Recent recorded grades — Fall 2024: 4.00 GPA, 100.0% A/AB (n=29 letter grades); Spring 2025: 4.00 GPA, 100.0% A/AB (n=14 letter grades); Fall 2025: 4.00 GPA, 100.0% A/AB (n=32 letter grades).

difficulty & workload

Past student reviews · Dominique Brossard

The course was rated as moderate in difficulty, though specific workload details regarding assignments or exam frequency were not provided in the review.

Past student reviews · Dominique Brossard

One student felt the instructor was helpful but lacked deep knowledge of the materials, suggesting the course could benefit from more practical project-based learning.

Topics

  • Message development for advertising and PR
  • Multi-platform campaign creation

Skills

  • Creative messaging concepts and principles
  • Developing strategic creative plans
  • Creating multi-channel campaign messages
  • Pitching creative strategies and executions

Grades

Latest available · Fall 2025— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Fall 2025

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Fall 2025 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1316 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Download part 1
Selected offering source records
JOURN 445 · Spring 2027

Creative Campaign Messages

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:512:021435",
    "course_id": "JOURN 445",
    "course_uid": "course_247011492894b805502b5973",
    "term_id": "1274",
    "source_course_id": "021435",
    "source_subject_id": "512",
    "title": "Creative Campaign Messages",
    "credits_min": 4,
    "credits_max": 4,
    "typically_offered": "Fall, Spring"
  }
]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews
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Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "bfdbd59e45b1b20cae7b2a02ca38d079b27d68e077c50cac8caa4f2ea795930b",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}