ACCOUNT PLANNING AND STRATEGY

JOURN 447

Introduction to media planning for students interested in careers in advertising, public relations, or other forms of strategic communication.

JOURN 463

Provides an overview of digital media from an objective, strategy, and tactical planning perspective within strategic communication media and promotion campaigns.

JOURN 445

Introduction to the creative aspects of message development for advertising, public relations, and other strategic communications.

JOURN 464

Provides an overview of public relations from an objective, strategy, and tactical planning perspective within strategic communication campaigns. Investigates one core element of a strategic communications campaign and provides an in-depth study into the topic area of public relations.

JOURN 345

Introduction to strategic communication for students interested in advertising, public relations, health communications, and political campaigns.