Account Planning and Strategy
Account Planning and Strategy covers the process of planning, implementing, and analyzing strategic communication campaigns.
Summary
Recent recorded grades — Fall 2023: 3.96 GPA, 100.0% A/AB (n=23 letter grades); Fall 2024: 3.85 GPA, 91.3% A/AB (n=23 letter grades); Fall 2025: 4.00 GPA, 100.0% A/AB (n=23 letter grades).
What you’ll be able to do
Produce a real marketing communications campaign strategy for a client using insights gleaned from research conducted throughout the semester.
Illustrate the art of presenting and selling strategy and campaign ideas to a client team.
Discriminate between broad research and planning concepts, tools and terminology.
Investigate the role of research and planning in the Strategic Communications Campaigns development process.
Analyze secondary and primary research to develop key consumer insights to develop communications strategy.
Compare and contrast primary and secondary research tools: interviews, ethnographies, surveys, focus groups, social media monitoring, etc.
Produce marketing campaign strategies within sets of more sophisticated parameters.
Source: UW Guide
Grade history
↗All recorded terms · compare terms & instructors
Prerequisites
Course mapProfessors
Spring 2027No instructors recorded for this selection.
Historical instructors & teaching patterns
Recorded history may be incomplete and does not establish a future schedule.
Calendar & sections
Spring 2027Schedule loads here as you scroll.
| Section | Mode | Enrolled / capacity | Waitlist |
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Times are Central. Select a meeting for details; export includes recorded dates for the selected sections.
Meeting source records
Student experience
the class
Recent recorded grades — Fall 2023: 3.96 GPA, 100.0% A/AB (n=23 letter grades); Fall 2024: 3.85 GPA, 91.3% A/AB (n=23 letter grades); Fall 2025: 4.00 GPA, 100.0% A/AB (n=23 letter grades).
difficulty & workload
No workload feedback recorded.
Topics
- Strategic communication campaigns
- Primary and secondary research tools including interviews, ethnographies, surveys, focus groups, and social media monitoring
- Role of research and planning in campaign development
Skills
- Planning, implementing, and analyzing strategic communication campaigns
- Producing marketing communications campaign strategies based on research insights
- Analyzing primary and secondary research to develop consumer insights
- Presenting and selling strategy and campaign ideas to clients
Grades
Latest available · Fall 2025— not enough history to project Spring 2027.
Grade distribution · % of letter grades
Grades over time
Through Fall 2025
More grade details Grade mix, volume & source data
Not enough comparable courses for Spring 2027 in UW–Madison.
Sources & history
Catalog & offerings
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Raw records
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Student reviews
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Grade history
Recorded grade distributions by term, section, and instructor.
Explore recorded gradesRecorded 2026-10-14
Model outputs & technical records
LLM outputs across runs
Full model traces
Recorded model configuration, reasoning, and tool conversations.
Model & dataset provenance
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"requirements_status": "needs_review",
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"observed_at": "2026-10-14 17:50:09.728220+00:00"
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