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BRAND ASSET MANAGEMENT

MARKETNG 750
Course Description

Learn how brands add value for consumers and customers and how an understanding of this process can be used to create and leverage intangible brand assets for the organizations that own and control brands.

Prerequisties

Graduate/professional standing or declared in graduate Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

2 to 3

Offered

Not Applicable

Grade Point Average
Not Reported

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Completion Rate
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A Rate
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Class Size
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Instructors (2025 Fall)

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