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GRAPHIC DESIGN FOR BRANDING AND IDENTITY

ART 458
Course Description

This is an advanced graphic design course with an emphasis on corporate brand identity development. Topics can include mark development, product packaging, marketing and advertising collateral, web branding, and broadcast advertising development. Special attention is given the application of semiotics and other forms of basic communication theory to the design process.

Prerequisties

(ART 102 or ART 107 or declared in an Art graduate program), ART 346 , and ART 438

Satisfies
Credits

4

Offered

Fall, Spring

Grade Point Average
3.68

11.3% from Historical

Completion Rate
100%

2.47% from Historical

A Rate
74.19%

126.04% from Historical

Class Size
31

96.72% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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