Spring 2027

Graphic Design for Branding and Identity

Advanced graphic design focusing on corporate brand identity, including mark development, packaging, web branding, and broadcast advertising, applying semiotics and communication theory.

offering recorded4 credits
Recorded instructors · Spring 2027 No instructors listed

Summary

1 / 6

Past student reviews · Dennis Miller

The course required significant effort, with students reporting they had to pull all-nighters to manage the heavy workload.

What you’ll be able to do

  • Develop a body of work which demonstrates skills in the development of marks, logotypes, and their systemic application.

  • Further develop an understanding of communication theory.

  • Add to skills with industry-standard software.

  • Introduce practices and procedures used in a professional design work environment.

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

(ART 102 or 107 or declared in an Art graduate program),ART 346, and 438

ART 458 used by

“Used by” includes alternatives; linked courses may have other requirements. This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree

Professors

Spring 2027

No instructors recorded for this selection.

Historical instructors & teaching patterns

DENNIS MILLER is recorded teaching in Fall 2007, Spring 2008, Fall 2008, Spring 2009, Fall 2009, Spring 2010, Fall 2010, Spring 2011, Fall 2011, Spring 2012, Fall 2012, Fall 2013, Spring 2014, Fall 2014, Fall 2015, Fall 2016, Fall 2017, Fall 2018, Fall 2019, Spring 2020, Fall 2020, Fall 2021. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LAB 001Classroom Instruction0 / 160
LAB 002Classroom Instruction0 / 160

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
Download part 1

Student experience

the class

Past student reviews · Dennis Miller

Dennis Miller prepared students for real-world brand design by demanding extensive research before creating any work.

Recent recorded grades — Spring 2025: 3.77 GPA, 90.6% A/AB (n=32 letter grades); Fall 2025: 3.85 GPA, 91.8% A/AB (n=61 letter grades); Spring 2026: 4.00 GPA, 100.0% A/AB (n=28 letter grades).

difficulty & workload

Past student reviews · Dennis Miller

The course required significant effort, with students reporting they had to pull all-nighters to manage the heavy workload.

Past student reviews · Dennis Miller

Some students found the professor prepared and the feedback clear, while others described interactions with him as unpleasant and difficult.

Topics

  • Mark development, product packaging, marketing and advertising collateral, web branding, and broadcast advertising development
  • Semiotics and basic communication theory applied to design

Skills

  • Development of marks, logotypes, and their systemic application
  • Application of semiotics and basic communication theory to the design process
  • Use of industry-standard software
  • Practices and procedures for a professional design work environment

Grades

Latest available · Spring 2026— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Spring 2026

More grade details Grade mix, volume & source data

Not enough comparable courses for Spring 2027 in UW–Madison.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Download part 1
Selected offering source records
ART 458 · Spring 2027

Graphic Design for Branding and Identity

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:168:021650",
    "course_id": "ART 458",
    "course_uid": "course_1dedd1031a1e744177e76b76",
    "term_id": "1274",
    "source_course_id": "021650",
    "source_subject_id": "168",
    "title": "Graphic Design for Branding and Identity",
    "credits_min": 4,
    "credits_max": 4,
    "typically_offered": "Fall, Spring"
  }
]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews
Download part 1
Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "7ec981a059f8d75054838cb6eadbd0c9ae04ce9812f6cc6f7666f6d5ee00ee19",
  "requirements_status": "needs_review",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}