3 courses
Consumer Behavior analyzes consumer actions from social and psychological perspectives, covering motivation, perception, learning, attitude formation, and the effects of social class, family structure, culture, and reference groups.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Consumer Engagement Strategies explores consumer behavior insights to develop engagement strategies, covering experiential marketing, CX implementation, and cultural innovation.
Offering recorded · Spring 2027 · Sources
Recent recorded grades — Spring 2025: 3.89 GPA, 96.4% A/AB (n=55 letter grades); Fall 2025: 3.82 GPA, 94.1% A/AB (n=119 letter grades); Spring 2026: 3.86 GPA, 92.7% A/AB (n=55 letter grades). Includes jointly taught sections.
historical GPA · grades
Fall 2022–Spring 2026Independent Study involves directed study projects arranged with a faculty member.
Offering recorded · Spring 2027 · Sources
No recorded grade history