NAMA PROJECT: AGRI-MARKETING STRATEGY AND IMPLEMENTATION

FISC 54

Introduction to interpersonal communication skills for use in a variety of agribusiness settings. Topics include verbal, non-verbal, and written communication methods; negotiation skills; promotion techniques; and the application of these in agribusiness.

LSC 515

Design, production and evaluation of communication programs aimed at informing and educating the public about agricultural, environmental, science, health and human ecology issues.

LSC 435

Explores strategic marketing, branding, and communication planning specific to science, technology, and environmental industries. Examines the sociological and psychological processes shaping audiences' perceptions of various brands, and discusses how to apply various strategies and frameworks to reinforce these perceptions and guide marketing and communication efforts. Combines portfolio-building writing as well as in-class presentations and discussion on contemporary marketing, branding issues, including strategic marketing plans.

JOURN 449

Process of planning, implementing, and analyzing strategic communication campaigns.

FISC 21

Students will learn the basic steps to the sales process in order to prepare for a career in agricultural sales and related sales applications found in daily life; develop sales-related skills, such as negotiation skills, body language, and time management skills; and reflect on and develop personal strengths and abilities that will enhance agricultural sales presentations and customer relationships.