BRAND STRATEGY FOR THE SCIENCES

Name: BRAND STRATEGY FOR THE SCIENCES
Availability: OutOfStock

LSC 435

课程描述

Explores strategic marketing, branding, and communication planning specific to science, technology, and environmental industries. Examines the sociological and psychological processes shaping audiences' perceptions of various brands, and discusses how to apply various strategies and frameworks to reinforce these perceptions and guide marketing and communication efforts. Combines portfolio-building writing as well as in-class presentations and discussion on contemporary marketing, branding issues, including strategic marketing plans.

先修课程

LSC 270 , GENBUS 311 , MARKETNG 300 , CNSRSCI 477 , or graduate/professional standing

满足要求

This course does not satisfy any prerequisites.

学分

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开课时间

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平均绩点

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无法计算变化

完成率

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A率

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班级规模

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与历史数据相比无变化

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教师 (2026 Summr)

按评分排序，数据来自 Rate My Professors

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