Introduces business analytic techniques for digital marketing, focusing on designing, running, evaluating, and improving online marketing tactics to meet business objectives like customer acquisition.
Recent recorded grades — Spring 2024: 3.63 GPA, 75.6% A/AB (n=41 letter grades); Spring 2025: 3.58 GPA, 80.0% A/AB (n=20 letter grades); Spring 2026: 3.25 GPA, 64.3% A/AB (n=14 letter grades). Includes jointly taught sections.
Introduces business analytic techniques for digital marketing, focusing on designing, evaluating, and improving online tactics to achieve objectives like customer acquisition.
Recent recorded grades — Spring 2024: 3.54 GPA, 69.2% A/AB (n=39 letter grades); Spring 2025: 3.37 GPA, 55.9% A/AB (n=34 letter grades); Spring 2026: 3.73 GPA, 81.8% A/AB (n=11 letter grades). Includes jointly taught sections.