NAMA PROJECT: AGRI-MARKETING STRATEGY AND IMPLEMENTATION

Name: NAMA PROJECT: AGRI-MARKETING STRATEGY AND IMPLEMENTATION
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Rating: 5 (185 reviews)

LSC 477

과목 설명

A full-scale marketing campaign culminating in a national student competition for National Agricultural Marketing Association during their annual convention held every spring. Development of campaign plan includes brand identity, associated visuals, market research, strategic communication, competitive analysis, presentation skills, and learning how to work as a team toward a common goal.

선수과목

None

충족 요건

This course does not satisfy any prerequisites.

학점

미보고

개설 시기

미보고

평점

0.61% 과거 데이터 대비

수료율

100%

과거 데이터 대비 변화 없음

A 비율

100%

2.78% 과거 데이터 대비

학급 규모

-40.54% 과거 데이터 대비

Cumulative Grade Distribution

강사 (2026 Summr)

다음 사이트의 평점순으로 정렬 Rate My Professors

유사 과목

AGRIBUSINESS COMMUNICATIONS

FISC 54

Introduction to interpersonal communication skills for use in a variety of agribusiness settings. Topics include verbal, non-verbal, and written communication methods; negotiation skills; promotion techniques; and the application of these in agribusiness.

SOCIAL MARKETING CAMPAIGNS IN SCIENCE, HEALTH AND THE ENVIRONMENT

LSC 515

Design, production and evaluation of communication programs aimed at informing and educating the public about agricultural, environmental, science, health and human ecology issues.

BRAND STRATEGY FOR THE SCIENCES

LSC 435

Explores strategic marketing, branding, and communication planning specific to science, technology, and environmental industries. Examines the sociological and psychological processes shaping audiences' perceptions of various brands, and discusses how to apply various strategies and frameworks to reinforce these perceptions and guide marketing and communication efforts. Combines portfolio-building writing as well as in-class presentations and discussion on contemporary marketing, branding issues, including strategic marketing plans.

ACCOUNT PLANNING AND STRATEGY

JOURN 449

Process of planning, implementing, and analyzing strategic communication campaigns.

AGRICULTURAL SALES

FISC 21

Students will learn the basic steps to the sales process in order to prepare for a career in agricultural sales and related sales applications found in daily life; develop sales-related skills, such as negotiation skills, body language, and time management skills; and reflect on and develop personal strengths and abilities that will enhance agricultural sales presentations and customer relationships.