BRAND STRATEGY FOR THE SCIENCES

Name: BRAND STRATEGY FOR THE SCIENCES
Availability: OutOfStock

LSC 435

과목 설명

Explores strategic marketing, branding, and communication planning specific to science, technology, and environmental industries. Examines the sociological and psychological processes shaping audiences' perceptions of various brands, and discusses how to apply various strategies and frameworks to reinforce these perceptions and guide marketing and communication efforts. Combines portfolio-building writing as well as in-class presentations and discussion on contemporary marketing, branding issues, including strategic marketing plans.

선수과목

LSC 270 , GENBUS 311 , MARKETNG 300 , CNSRSCI 477 , or graduate/professional standing

충족 요건

This course does not satisfy any prerequisites.

학점

미보고

개설 시기

미보고

평점

미보고

변화 계산 불가

수료율

미보고

변화 계산 불가

A 비율

미보고

변화 계산 불가

학급 규모

미보고

과거 데이터 대비 변화 없음

데이터 없음

강사 (2026 Summr)

다음 사이트의 평점순으로 정렬 Rate My Professors

유사 과목

BRAND STRATEGY

MARKETNG 735

Provides a comprehensive and up-to-date treatment of the subjects of brand, brand equity, and strategic brand management. Examines the concepts and techniques to improve the long-term performance of brand strategies.

BRAND MANAGEMENT & STRATEGY

MARKETNG 335

Learn about brands, how they work, and apply that knowledge to managerial situations. Covers brand history, societies, and cultures; critical mental processes; marketing imperatives; and the economies that underlie them.

MARKETING COMMUNICATION FOR THE SCIENCES

LSC 270

Explores marketing, promotion, and strategic communication specific to the consumer marketplace. Analyze communication strategies for science products and industries synthesized from business goals and objectives to specific audiences. Coursework includes a variety of readings from a class textbook as well as peer-reviewed papers published in life science, marketing, communication, and general business journals.

BRAND STRATEGY IN ADVERTISING & INTEGRATED COMMUNICATIONS

JOURN 649

Provides a comprehensive introduction to classical consumer packaged goods brand management by exploring the intersection of marketing, advertising, and strategy to grow sales profitably over time with winning products and effective campaigns. Illuminates the foundational concepts, frameworks, and tools brand management professionals use to drive awareness, consideration, trial and repeat of their offerings to increase market share and establish long-lasting brand equity with target consumer groups. Engages leadership and positioning principles to cultivate and communicate one's professional and personal brand in any career or life path.

STRATEGIC SCIENCE COMMUNICATION

LSC 835

Examines science communication through the framework of strategic communication. Examines frameworks and concepts from marketing, branding, advertising, public relations, organizational communication, and related fields to help inform organizational and individual-level science communication and engagement strategies. Explores topics such as messaging tactics, persuasion, audience segmentation and DEI (diversity, equity, and inclusion), and behavior change.