BRAND STRATEGY IN ADVERTISING & INTEGRATED COMMUNICATIONS

Name: BRAND STRATEGY IN ADVERTISING & INTEGRATED COMMUNICATIONS
Availability: OutOfStock
Rating: 4.7 (72 reviews)

JOURN 649

과목 설명

Provides a comprehensive introduction to classical consumer packaged goods brand management by exploring the intersection of marketing, advertising, and strategy to grow sales profitably over time with winning products and effective campaigns. Illuminates the foundational concepts, frameworks, and tools brand management professionals use to drive awareness, consideration, trial and repeat of their offerings to increase market share and establish long-lasting brand equity with target consumer groups. Engages leadership and positioning principles to cultivate and communicate one's professional and personal brand in any career or life path.

선수과목

Sophomore standing

충족 요건

This course does not satisfy any prerequisites.

학점

미보고

개설 시기

미보고

평점

3.8

과거 데이터 대비 변화 없음

수료율

100%

과거 데이터 대비 변화 없음

A 비율

79.17%

과거 데이터 대비 변화 없음

학급 규모

과거 데이터 대비 변화 없음

Cumulative Grade Distribution

강사 (2026 Summr)

다음 사이트의 평점순으로 정렬 Rate My Professors

유사 과목

BRAND ASSET MANAGEMENT

MARKETNG 750

Learn how brands add value for consumers and customers and how an understanding of this process can be used to create and leverage intangible brand assets for the organizations that own and control brands.

BRAND STRATEGY

MARKETNG 735

Provides a comprehensive and up-to-date treatment of the subjects of brand, brand equity, and strategic brand management. Examines the concepts and techniques to improve the long-term performance of brand strategies.

BRAND STRATEGY FOR THE SCIENCES

LSC 435

Explores strategic marketing, branding, and communication planning specific to science, technology, and environmental industries. Examines the sociological and psychological processes shaping audiences' perceptions of various brands, and discusses how to apply various strategies and frameworks to reinforce these perceptions and guide marketing and communication efforts. Combines portfolio-building writing as well as in-class presentations and discussion on contemporary marketing, branding issues, including strategic marketing plans.

ACCOUNT PLANNING AND STRATEGY

JOURN 449

Process of planning, implementing, and analyzing strategic communication campaigns.

BRAND MANAGEMENT & STRATEGY

MARKETNG 335

Learn about brands, how they work, and apply that knowledge to managerial situations. Covers brand history, societies, and cultures; critical mental processes; marketing imperatives; and the economies that underlie them.