MARKETING COMMUNICATION FOR THE SCIENCES

Name: MARKETING COMMUNICATION FOR THE SCIENCES
Availability: OutOfStock
Rating: 4.6 (933 reviews)

LSC 270

과목 설명

Explores marketing, promotion, and strategic communication specific to the consumer marketplace. Analyze communication strategies for science products and industries synthesized from business goals and objectives to specific audiences. Coursework includes a variety of readings from a class textbook as well as peer-reviewed papers published in life science, marketing, communication, and general business journals.

선수과목

Satisfied Communications A requirement

충족 요건

LSC 435

학점

미보고

개설 시기

미보고

평점

3.9

5.73% 과거 데이터 대비

수료율

100%

1.74% 과거 데이터 대비

A 비율

85.29%

25.72% 과거 데이터 대비

학급 규모

53.05% 과거 데이터 대비

Cumulative Grade Distribution

강사 (2026 Summr)

다음 사이트의 평점순으로 정렬 Rate My Professors

유사 과목

SOCIAL MARKETING CAMPAIGNS IN SCIENCE, HEALTH AND THE ENVIRONMENT

LSC 515

Design, production and evaluation of communication programs aimed at informing and educating the public about agricultural, environmental, science, health and human ecology issues.

BRAND STRATEGY FOR THE SCIENCES

LSC 435

Explores strategic marketing, branding, and communication planning specific to science, technology, and environmental industries. Examines the sociological and psychological processes shaping audiences' perceptions of various brands, and discusses how to apply various strategies and frameworks to reinforce these perceptions and guide marketing and communication efforts. Combines portfolio-building writing as well as in-class presentations and discussion on contemporary marketing, branding issues, including strategic marketing plans.

FIRST-YEAR SEMINAR IN SCIENCE COMMUNICATION

LSC 155

Introduces students to the field of science communication and the importance of effectively communicating about controversial and complex science and technology topics. Engage with science communication faculty and staff, campus resources, and opportunities to explore academic and career goals. Appropriate for students across a wide variety of disciplines. Examples of topics that may be discussed in the course include climate change, artificial intelligence, gene editing, and public health.

SOCIAL MEDIA FOR THE SCIENCES

LSC 432

Explore social media communication and tools specific to scientific fields, and learn how to build a social media presence. Examine readings from peer-reviewed papers, marketing, business and communication journals.

STRATEGIC SCIENCE COMMUNICATION

LSC 835

Examines science communication through the framework of strategic communication. Examines frameworks and concepts from marketing, branding, advertising, public relations, organizational communication, and related fields to help inform organizational and individual-level science communication and engagement strategies. Explores topics such as messaging tactics, persuasion, audience segmentation and DEI (diversity, equity, and inclusion), and behavior change.