SOCIAL MEDIA MARKETING COMMUNICATIONS

JOURN 464

Provides an overview of public relations from an objective, strategy, and tactical planning perspective within strategic communication campaigns. Investigates one core element of a strategic communications campaign and provides an in-depth study into the topic area of public relations.

MARKETNG 715

Covers multiple approaches to marketing communications. Identifies unique opportunities for creatively solving problems. Develops skills to approach marketing solutions from creative ethical perspectives. Builds and refines marketing skills required to identify, articulate, and resolve marketing and policy problems. Leverages marketing communications to improve society and well-being.

MARKETNG 775

Social Media (Facebook, Twitter, Instagram etc.) has changed the way brands communicate with their consumers and vice versa. In this digital age, marketers and entrepreneurs can create competitive advantage for their brand by mastering the science and art of social media strategy. The goal is to understand how brands can leverage social for competitive advantage, consumer listening and innovation. Provides a strong theoretical foundation coupled with practical experience of developing and managing social media strategies for brands.

JOURN 463

Provides an overview of digital media from an objective, strategy, and tactical planning perspective within strategic communication media and promotion campaigns.

MARKETNG 375

Social Media (Facebook, Twitter, Instagram etc.) has changed the way brands communicate with their consumers and vice versa. In this digital age, marketers and entrepreneurs can create competitive advantage for their brand by mastering the science and art of social media strategy. The goal is to understand how brands can leverage social for competitive advantage, consumer listening and innovation. Provides a strong theoretical foundation coupled with practical experience of developing and managing social media strategies for brands.