PUBLIC RELATIONS STRATEGIES

JOURN 447

Introduction to media planning for students interested in careers in advertising, public relations, or other forms of strategic communication.

JOURN 465

Provides an overview of social media marketing planning and buying from an objective, strategy, and tactical perspective within strategic communication campaigns. Investigate one core element of a strategic communications campaign, and provides an in-depth study into the topic area of digital media.

JOURN 463

Provides an overview of digital media from an objective, strategy, and tactical planning perspective within strategic communication media and promotion campaigns.

JOURN 449

Process of planning, implementing, and analyzing strategic communication campaigns.

JOURN 345

Introduction to strategic communication for students interested in advertising, public relations, health communications, and political campaigns.