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DIGITAL MEDIA STRATEGIES

JOURN 463
과목 설명

Provides an overview of digital media from an objective, strategy, and tactical planning perspective within strategic communication media and promotion campaigns.

선수과목

Declared in a Journalism undergraduate program and JOURN 345

충족 요건

This course does not satisfy any prerequisites.

학점

미보고

개설 시기

미보고

평점
3.83

-1.48% 과거 데이터 대비

수료율
100%

과거 데이터 대비 변화 없음

A 비율
87.5%

2.17% 과거 데이터 대비

학급 규모
24

2.13% 과거 데이터 대비

Cumulative Grade Distribution

강사 (2026 Summr)

다음 사이트의 평점순으로 정렬 Rate My Professors

유사 과목

PUBLIC RELATIONS STRATEGIES

JOURN 464

Provides an overview of public relations from an objective, strategy, and tactical planning perspective within strategic communication campaigns. Investigates one core element of a strategic communications campaign and provides an in-depth study into the topic area of public relations.

STRATEGIC MEDIA PLANNING

JOURN 447

Introduction to media planning for students interested in careers in advertising, public relations, or other forms of strategic communication.

SOCIAL MEDIA MARKETING COMMUNICATIONS

JOURN 465

Provides an overview of social media marketing planning and buying from an objective, strategy, and tactical perspective within strategic communication campaigns. Investigate one core element of a strategic communications campaign, and provides an in-depth study into the topic area of digital media.

MEDIA FLUENCY FOR THE DIGITAL AGE

JOURN 175

An introduction to digital media and how it influences - and is impacted by - society, culture, politics, and the economy. Create on-trend digital media content and critically examine digital mediums, messages, and audiences.

ACCOUNT PLANNING AND STRATEGY

JOURN 449

Process of planning, implementing, and analyzing strategic communication campaigns.