Historical instructor

THOMAS OGUINN

Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 4.88/5 from 17 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

What students say

Original student reviews · all captured dates

MARKETING335 · course not matched
Quality 5/5Difficulty 2/5
He was my favorite professor at Madison! So so funny and entertaining with interesting content! Would so take him again.
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MKT365 · course not matched
Quality 5/5Difficulty 2/5
Professor Oguinn was the most down-to-earth man. The content was very interesting and I absolutely loved his class! Only had 4 papers and 2 exams the whole year, super easy, take any of his classes while you still can!
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MKT365 · course not matched
Quality 5/5Difficulty 1/5
One of the best professors. No final, does not care about grades that much, and lectures are interesting. Besides the 4, 2-page essays you need to write throughout the semester, this class is super easy. posts lecture slides on canvas, 2 online exams in the whole semester, and honestly you don't have to do the assigned readings. take his class!
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MKT335 · course not matched
Quality 5/5Difficulty 1/5
Tom is a very amazing and smart guy. This class is very inspirational and it makes you shift your perspective about marketing. I love his approach of explaining the psychology of why marketing campaigns are successful.
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MARKETING335 · course not matched
Quality 5/5Difficulty 1/5
Best professor I've had in UW-Madison! Professor O'Guinn is a really smart guy and I learn something applicable every time in his lectures. His lectures are interesting and he's very humble and hilarious.
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MARKETING335 · course not matched
Quality 5/5Difficulty 1/5
Tom is legit the best professor I've ever had at UW-Madison. It's clear that his goal for the class is to actually prepare students for the real world. He has incredible stories about various brands he's worked for and is hilarious too. Technology isn't his strong suit but he is willing to do anything for his students. 100/10
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Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.

Classes with THOMAS OGUINN

No teaching recorded in Fall 2026.

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No courses match this selection. Try the full catalog or another term.

Recorded teaching history

Distinct courses recorded per term

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Browse recorded courses
TermCourseTitle
Fall 2022MARKETNG 335Brand Management & Strategy
Fall 2021MARKETNG 335Brand Management & Strategy
Fall 2021MARKETNG 365Contemporary Topics
Fall 2019MARKETNG 335Brand Management & Strategy
Fall 2019MARKETNG 365Contemporary Topics
Fall 2018MARKETNG 335Brand Management & Strategy
Fall 2018MARKETNG 735Brand Strategy
Fall 2018SOC 496Topics in Sociology
Spring 2018MARKETNG 399Reading and Research-marketing
Spring 2018MARKETNG 990Marketing Independent Research Phd Thesis
Fall 2017MARKETNG 335Brand Management & Strategy
Fall 2017MARKETNG 735Brand Strategy
Fall 2017MARKETNG 990Marketing Independent Research Phd Thesis
Spring 2017MARKETNG 990Marketing Independent Research Phd Thesis
Fall 2016MARKETNG 335Brand Management & Strategy
Fall 2016MARKETNG 735Brand Strategy
Fall 2016MARKETNG 990Marketing Independent Research Phd Thesis
Spring 2016MARKETNG 990Marketing Independent Research Phd Thesis
Fall 2015MARKETNG 335Brand Management & Strategy
Fall 2015MARKETNG 799Reading and Research-marketing
Fall 2015MARKETNG 990Marketing Independent Research Phd Thesis
Spring 2015MARKETNG 999Reading and Research-marketing Phd
Fall 2014MARKETNG 335Brand Management & Strategy
Fall 2014MARKETNG 735Brand Strategy
Fall 2014MARKETNG 999Reading and Research-marketing Phd
Spring 2014MARKETNG 990Marketing Independent Research Phd Thesis
Fall 2013MARKETNG 990Marketing Independent Research Phd Thesis
Spring 2013MARKETNG 399Reading and Research-marketing
Spring 2013MARKETNG 799Reading and Research-marketing
Spring 2013MARKETNG 990Marketing Independent Research Phd Thesis
Spring 2013MARKETNG 999Reading and Research-marketing Phd
Fall 2012MARKETNG 335Brand Management & Strategy
Fall 2012MARKETNG 735Brand Strategy
Fall 2012MARKETNG 990Marketing Independent Research Phd Thesis
Fall 2012MARKETNG 999Reading and Research-marketing Phd
Spring 2012MARKETNG 399Reading and Research-marketing
Spring 2012MARKETNG 990Marketing Independent Research Phd Thesis
Spring 2012MARKETNG 999Reading and Research-marketing Phd
Fall 2011MARKETNG 365Contemporary Topics
Fall 2011MARKETNG 399Reading and Research-marketing
Fall 2011MARKETNG 735Brand Strategy
Fall 2011MARKETNG 999Reading and Research-marketing Phd
Spring 2011MARKETNG 399Reading and Research-marketing
Spring 2011MARKETNG 999Reading and Research-marketing Phd
Fall 2010MARKETNG 365Contemporary Topics
Fall 2010MARKETNG 399Reading and Research-marketing
Fall 2010MARKETNG 735Brand Strategy
Fall 2010MARKETNG 999Reading and Research-marketing Phd
Spring 2010MARKETNG 765Contemporary Topics
Fall 2009MARKETNG 735Brand Strategy
Fall 2009MARKETNG 971Seminar-marketing Phd, Contemporary Topics in Marketing
Fall 2009MARKETNG 999Reading and Research-marketing Phd
Spring 2009MARKETNG 365Contemporary Topics
Spring 2009MARKETNG 735Brand Strategy
Spring 2009MARKETNG 765Contemporary Topics
Spring 2009MARKETNG 799Reading and Research-marketing
Spring 2009MARKETNG 999Reading and Research-marketing Phd
Spring 2008MARKETNG 799Reading and Research-marketing
Fall 2007MARKETNG 365Contemporary Topics
Fall 2007MARKETNG 765Contemporary Topics
Fall 2006MARKETNG 365Contemporary Topics
Fall 2006MARKETNG 765Contemporary Topics
Fall 2006MARKETNG 999Reading and Research-marketing Phd

Teaching history may be incomplete. Course pages contain course-specific feedback and citations.

Instructor identity & provenance 
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