He is so great! Very caring for his students and grades pretty easily. All quizzes are on canvas and you have multiple attempts, not honorlocked, final is the same. He grades homework the hardest but it is not weighted much at all. Posts videos of all concepts so you can go back and look as your working through quizzes and homework.Rate My Professors ↗
Historical instructor
CHENG HE
What students say
Original student reviews · all captured dates
Quality 5/5Difficulty 3/5
Quality 5/5Difficulty 2/5
If you have a choice to take this lecture, just take it! one of the best classes in UW-Madison!Rate My Professors ↗
Quality 5/5Difficulty 3/5
Professor He is a great marketing professor. Everything about this course is organized and he will post everything you need and requirements prior to the lecture. During the synchronous lecture, he tried to make sure everyone is following up. Just follow his instructions and you get an A!Rate My Professors ↗
Quality 5/5Difficulty 4/5
Cheng is an amazing professor, and his lectures are very clear. He relates most recent real-life news in most lessons. The class is very problem-solving based but he guides you through it well! There's some coding with R and I don't have prior experience but he helps you through it!Rate My Professors ↗
Quality 5/5Difficulty 4/5
One of the best professors in my life! Caring a lot for his student, he always makes sure we understand the lecture before moving to the next slides and even uploads review videos for each module. He teaches us R-programming & Radiant h… Read full reviewShow less
One of the best professors in my life! Caring a lot for his student, he always makes sure we understand the lecture before moving to the next slides and even uploads review videos for each module. He teaches us R-programming & Radiant hands by hands. Although there are many assignments and quizzes, the materials are well designed and beneficial.
Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.
Classes with CHENG HE
No teaching recorded in Fall 2026.
View last recorded teaching term →No courses match this selection. Try the full catalog or another term.
Recorded teaching history
Distinct courses recorded per term
Explore courses taught by this instructor →Browse recorded courses
| Term | Course | Title |
|---|---|---|
| Spring 2026 | MARKETNG 445 | Digital Marketing Analytics |
| Spring 2026 | MARKETNG 745 | Digital Marketing Analytics |
| Spring 2025 | MARKETNG 445 | Digital Marketing Analytics |
| Spring 2025 | MARKETNG 450 | Marketing Analytics |
| Spring 2025 | MARKETNG 745 | Digital Marketing Analytics |
| Spring 2025 | MARKETNG 815 | Marketing Analytics |
| Spring 2024 | MARKETNG 445 | Digital Marketing Analytics |
| Spring 2024 | MARKETNG 745 | Digital Marketing Analytics |
| Spring 2023 | MARKETNG 445 | Digital Marketing Analytics |
| Spring 2023 | MARKETNG 745 | Digital Marketing Analytics |
| Spring 2022 | MARKETNG 445 | Digital Marketing Analytics |
| Spring 2022 | MARKETNG 745 | Digital Marketing Analytics |
| Fall 2021 | MARKETNG 399 | Reading and Research-marketing |
Teaching history may be incomplete. Course pages contain course-specific feedback and citations.
Instructor identity & provenance
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