STRATEGIC MANAGEMENT OF INNOVATION AND CORPORATE ENTREPRENEURSHIP
MHR 415
课程描述
Covers innovation and entrepreneurship in an existing corporate environment. Adopt the perspective of decision-makers who must evaluate the potential of new technologies, decide on their adoption, and establish their implementation in the current firm's activities and products. Discuss how established firms can build an internal environment such that all employees adopt entrepreneurial behaviors and generate their own technological or business model innovations.
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