GLOBAL IMMERSION IN MARKETING

MARKETNG 365

A course for the exploration of subject areas possibly to be introduced into the business curriculum.

MARKETNG 840

Expose to emerging and current topics in the industry of marketing through applied learning experiences - case studies, industry meetings, and exercises or workshops.

INTLBUS 350

In preparation for immersion into the unique international business dynamics of another country, explore the nation's political, social and cultural environment; market research and entry opportunities; the investment climate. Travel requirements, such as a valid passport, may apply to the immersion experience component.

INTLBUS/MARKETNG 420

Structure of foreign trading; commercial facilities available to exporters and importers; application of economic analysis in marketing decisions; contemporary trends in international economy affecting foreign trade policies and practices.

MARKETNG 349

Participation in a global immersion experience (short term study abroad) in Marketing. Enrollment in a UW-Madison resident study abroad program.