GLOBAL MARKETING STRATEGY

MARKETNG 350

In preparation for a global immersion experience in marketing, explore topics such as social innovation, globalization, cultural studies, religion, history, and technology in relation to the travel destination. Delve into personal and leadership qualities that facilitate a successful experience in a global setting. Travel requirements, such as a valid passport, may apply to the immersion experience component.

INTLBUS 780

Exploration of the forces, frameworks, and institutions that drive the global economy and the inherent issues managers face in planning and executing international business strategies. Topics include the history of globalization, global market dynamics, political economy, trade policies, cross-cultural management, and strategic decision-making in a global context.

MARKETNG/OTM 429

Companies and organizations operate globally - sourcing, producing, and distributing to/from markets around the world. For business leaders in this environment, political, economic, historical, and cultural frameworks are critical to understand and navigate. Learn and explore these themes via classroom and applied experiences in global supply chain management.

INTLBUS 200

Technology, privatization, deregulation and other government policies, and growth of a mass culture are among the factors that drive global business today. Introduction to the key concepts necessary to understand the functioning of global markets and the inherent issues managers face in planning and executing international business strategies for products, services and investments.

MARKETNG 460

A capstone in strategic marketing decision making, emphasizing analysis of the external environment. Focuses on the integration of prior learning, new frameworks, and application of marketing strategy from a "real world" perspective.