BRAND STRATEGY IN ADVERTISING & INTEGRATED COMMUNICATIONS

Name: BRAND STRATEGY IN ADVERTISING & INTEGRATED COMMUNICATIONS
Availability: OutOfStock
Rating: 4.7 (72 reviews)

JOURN 649

课程描述

Provides a comprehensive introduction to classical consumer packaged goods brand management by exploring the intersection of marketing, advertising, and strategy to grow sales profitably over time with winning products and effective campaigns. Illuminates the foundational concepts, frameworks, and tools brand management professionals use to drive awareness, consideration, trial and repeat of their offerings to increase market share and establish long-lasting brand equity with target consumer groups. Engages leadership and positioning principles to cultivate and communicate one's professional and personal brand in any career or life path.

先修课程

Sophomore standing

满足要求

This course does not satisfy any prerequisites.

学分

未报告

开课时间

未报告

平均绩点

3.8

与历史数据相比无变化

完成率

100%

与历史数据相比无变化

A率

79.17%

与历史数据相比无变化

班级规模

与历史数据相比无变化

Cumulative Grade Distribution

教师 (2026 Summr)

按评分排序，数据来自 Rate My Professors

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