CREATIVE CAMPAIGN MESSAGES

JOURN 447

Introduction to media planning for students interested in careers in advertising, public relations, or other forms of strategic communication.

JOURN 463

Provides an overview of digital media from an objective, strategy, and tactical planning perspective within strategic communication media and promotion campaigns.

JOURN 449

Process of planning, implementing, and analyzing strategic communication campaigns.

JOURN 345

Introduction to strategic communication for students interested in advertising, public relations, health communications, and political campaigns.

JOURN 455

Tools and platforms with which to produce professional content for publication. Examples for course topics will include social media, multimedia and other new technologies that professional communicators must master.