DIGITAL MEDIA STRATEGIES

JOURN 464

Provides an overview of public relations from an objective, strategy, and tactical planning perspective within strategic communication campaigns. Investigates one core element of a strategic communications campaign and provides an in-depth study into the topic area of public relations.

JOURN 447

Introduction to media planning for students interested in careers in advertising, public relations, or other forms of strategic communication.

JOURN 465

Provides an overview of social media marketing planning and buying from an objective, strategy, and tactical perspective within strategic communication campaigns. Investigate one core element of a strategic communications campaign, and provides an in-depth study into the topic area of digital media.

JOURN 175

An introduction to digital media and how it influences - and is impacted by - society, culture, politics, and the economy. Create on-trend digital media content and critically examine digital mediums, messages, and audiences.

JOURN 449

Process of planning, implementing, and analyzing strategic communication campaigns.