MEDIA AND HUMAN BEHAVIOR

COMARTS 545

Explore the complexities of what it means to be a media audience. Consider how audiences engage media thoughtfully and actively. Approach audiences both qualitatively and theoretically, focusing on how audiencehood becomes more than just a position of watching, listening, and downloading the intended message. Study audiencehood as a site of voice, agency, identity construction, play, activism, and meaning-making across various media audience types - fans, haters, casual viewers; television, film, social media, games, and other media consumers; watchers, listeners, readers, gamers, and users; networked communities and isolated individuals. Analyze the different worlds, affective positions, practices, and socialities that make up "the audience."

COMARTS 904

Social scientific approaches to the study of interpersonal communication and media effects.

COMARTS 260

Concepts and processes relevant to the study of communication and human behavior including approaches to communication inquiry, the dynamics of face-to-face interaction, and the pragmatic and artistic functions of public communication.

COMARTS 459

Explores political, economic and cultural relationships between new media of communication and society, including issues of history, race, gender, class, globalization, national identity and everyday life.

JOURN 801

Theory and research on individuals' use of mass communication and effects of mass communication. Topics include choice, selection and functions of mass media use, attention and cognitive processing, information effects, persuasion and emotion/involvement, and social and behaviroal effects.