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MASS COMMUNICATION AND THE INDIVIDUAL

JOURN 801
课程描述

Theory and research on individuals' use of mass communication and effects of mass communication. Topics include choice, selection and functions of mass media use, attention and cognitive processing, information effects, persuasion and emotion/involvement, and social and behaviroal effects.

先修课程

Graduate/professional standing

满足要求

This course does not satisfy any prerequisites.

学分

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开课时间

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