MARKETNG 305
Consumer Behavior
3 creditsStudies how individuals, families and groups acquire, consume, and dispose of goods, services, ideas and experiences.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026Explore courses
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8 coursesHistorical grades cover up to five years through the selected term. Grade sorting prioritizes courses with at least 100 letter grades.
Brand Management & Strategy teaches brand mechanics and their application to managerial contexts.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 410
Sports Marketing
3 creditsSPORTS MARKETING provides an overview of trends and issues in sports marketing, teaching techniques to solve organizational problems and attract customers in competitive markets.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026Covers professional selling, business development, sales-marketing integration, analytics, and sales force management.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 460
Marketing Strategy
3 creditsMARKETING STRATEGY is a capstone course teaching strategic marketing decision making and external environment analysis.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 737
New Product Innovation
2–3 creditsNEW PRODUCT INNOVATION explores strategies for discovering, developing, and launching new products using design thinking and stage-gate methods.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025MARKETNG 765
Contemporary Topics
1–4 creditsMARKETNG 765 explores advanced subject areas potentially introduced into the business curriculum.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026Covers the strategic cross-functional discipline of supply chain management, including strategy, product development, marketing, finance, sourcing, production, logistics, and technology.
Offering recorded · Fall 2026
Workload includes significant reading and a large group project or simulation in the second half. Assessment structures vary, with some terms featuring one exam and others using weekly quizzes instead.
historical GPA · grades
Spring 2022–Spring 2026