Consumer Behavior
3 creditsStudies how individuals, families and groups acquire, consume, and dispose of goods, services, ideas and experiences.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026Historical grades cover up to five years through the selected term. Grade sorting prioritizes courses with at least 100 letter grades.
Studies how individuals, families and groups acquire, consume, and dispose of goods, services, ideas and experiences.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETING IN A DIGITAL AGE covers digital marketing channels, online strategies, and campaign management across mobile and internet platforms.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 365 explores emerging subject areas for potential inclusion in the business curriculum.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2024MARKETNG 399 is an independent reading and research course for undergraduates arranged individually with a faculty member.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2022 · limited sampleMARKETING COMMUNICATIONS covers multiple approaches to marketing communications and creative problem solving.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025MARKETING IN A DIGITAL AGE teaches foundational digital marketing channels and online campaign strategies.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 765 explores advanced subject areas potentially introduced into the business curriculum.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026