Consumer Behavior
3 creditsStudies how individuals, families and groups acquire, consume, and dispose of goods, services, ideas and experiences.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026Historical grades cover up to five years through the selected term. Grade sorting prioritizes courses with at least 100 letter grades.
Studies how individuals, families and groups acquire, consume, and dispose of goods, services, ideas and experiences.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 365 explores emerging subject areas for potential inclusion in the business curriculum.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2024MARKETNG 399 is an independent reading and research course for undergraduates arranged individually with a faculty member.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2022 · limited sampleSPORTS MARKETING provides an overview of trends and issues in sports marketing, teaching techniques to solve organizational problems and attract customers in competitive markets.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETING COMMUNICATIONS covers multiple approaches to marketing communications and creative problem solving.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025Covers professional selling, business development, sales-marketing integration, analytics, and sales force management.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 765 explores advanced subject areas potentially introduced into the business curriculum.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026