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Fall 2026

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5 courses

Historical grades cover up to five years through the selected term. Grade sorting prioritizes courses with at least 100 letter grades.

MARKETNG 335

Brand Management & Strategy

3 credits

Brand Management & Strategy teaches brand mechanics and their application to managerial contexts.

Offering recorded · Fall 2026

Aziza Jones

historical GPA · grades

Spring 2022–Spring 2026
MARKETNG 340

Technology Product Marketing

3 credits

Technology Product Marketing introduces marketing strategy for technology companies, covering adoption, disruptive tech, and platform strategy.

Offering recorded · Fall 2026

Yi Liu

historical GPA · grades

Spring 2025–Spring 2025 · limited sample
MARKETNG 425

Route to Market Strategies

3 credits

ROUTE TO MARKET STRATEGIES explores the 'Place' element of the marketing mix, focusing on designing and managing effective marketing channels.

Offering recorded · Fall 2026

Kelly Boudreau

historical GPA · grades

Spring 2023–Fall 2025
MARKETNG 725

Route to Market Strategies

2–3 credits

ROUTE TO MARKET STRATEGIES explores the 'Place' element of the marketing mix, focusing on channel design, management, and omnichannel strategies.

Offering recorded · Fall 2026

Tarun Kushwaha

historical GPA · grades

Spring 2022–Fall 2025
MARKETNG 740

Technology Product Marketing

2–3 credits

MARKETNG 740 introduces marketing strategy for technology companies, covering adoption of traditional tools, new frameworks, disruptive technologies, and platform strategy.

Offering recorded · Fall 2026

Yi Liu

historical GPA · grades

Spring 2025–Spring 2026 · limited sample

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