GENBUS 933 is a required orientation for incoming Wisconsin School of Business PhD students covering fundamental research and academic life content.
Offering recorded · Fall 2026
No recorded grade history
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8 coursesHistorical grades cover up to five years through the selected term. Grade sorting prioritizes courses with at least 100 letter grades.
MARKETNG 365
Contemporary Topics
1–3 creditsMARKETNG 365 explores emerging subject areas for potential inclusion in the business curriculum.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2024MARKETNG 700
Marketing Management
2–3 creditsMARKETING MANAGEMENT teaches a framework for evaluating marketing problems and developing strategy.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025MARKETNG 705
Consumer Behavior
2–3 creditsConsumer Behavior provides an integrated view of how consumers acquire, consume, and dispose of goods and services using psychological, economic, and sociological perspectives.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2025MARKETNG 737
New Product Innovation
2–3 creditsNEW PRODUCT INNOVATION explores strategies for discovering, developing, and launching new products using design thinking and stage-gate methods.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025MARKETNG 799
Reading and Research-marketing
1–6 creditsMARKETNG 799 is a flexible reading and research course for graduate students to conduct individualized work with instructor consent.
Offering recorded · Fall 2026
No recorded grade history
Individual work to complete dissertation requirement of Ph.D. program.
Offering recorded · Fall 2026
No recorded grade history
MARKETNG 999 is a flexible Ph.D. research and reading course allowing individualized work during regular and intersession periods.
Offering recorded · Fall 2026
No recorded grade history