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QUALITATIVELY-BASED MARKETING INSIGHTS

MARKETNG 805
과목 설명

Understanding and application of in-depth qualitative market research methods, with an emphasis on the interpretation of qualitative data. Provides hands-on experience with different methodological techniques and immersion in a cultural perspective for systematically analyzing data from a marketing perspective.

선수과목

Graduate/professional standing or declared in graduate Business Exchange program

충족 요건

This course does not satisfy any prerequisites.

학점

미보고

개설 시기

미보고

평점
4

5.71% 과거 데이터 대비

수료율
100%

과거 데이터 대비 변화 없음

A 비율
100%

53.1% 과거 데이터 대비

학급 규모
8

-56.76% 과거 데이터 대비

Cumulative Grade Distribution

강사 (2026 Summr)

다음 사이트의 평점순으로 정렬 Rate My Professors

유사 과목

CURRENT TOPICS IN MARKETING ANALYTICS & INSIGHTS

MARKETNG 442

Exposure to emerging and current topics in the marketing insights and analytics industry through applied learning experiences including case studies, industry meetings, exercises, and/or workshops.

MARKETING RESEARCH

MARKETNG 710

An overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.

MARKETING ANALYTICS

MARKETNG 815

Study of the impact of analytics on successful marketing decisions. A spectrum of topics include Marketing Metrics, Digital Analytics, Marketing Response Models, Segmentation, Product Design, Experimentation and Big Data. Applicable to careers in marketing analytics, product management and consulting.

CURRENT TOPICS IN MARKETING ANALYTICS & INSIGHTS

MARKETNG 842

Exposure to emerging and current topics in the marketing insights and analytics industry through applied learning experiences including case studies, industry meetings, exercises, and/or workshops.

MARKETING ANALYTICS

MARKETNG 450

Impact of analytics on successful marketing decisions. Topics include marketing metrics, digital analytics, marketing response models, segmentation, product design, experimentation and big data. It is designed for students with some background in quantitative methods and an exposure to basic marketing research concepts. A combination of lectures, cases and hands-on model building focused on marketing analytics.