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MARKETING RESEARCH

MARKETNG 710
과목 설명

An overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.

선수과목

Graduate/professional standing

충족 요건

This course does not satisfy any prerequisites.

학점

미보고

개설 시기

미보고

평점
3.67

0.98% 과거 데이터 대비

수료율
100%

0.12% 과거 데이터 대비

A 비율
53.85%

42.04% 과거 데이터 대비

학급 규모
26

-11.54% 과거 데이터 대비

Cumulative Grade Distribution

강사 (2026 Summr)

다음 사이트의 평점순으로 정렬 Rate My Professors

유사 과목

SEMINAR-MARKETING PHD, RESEARCH METHODS IN MARKETING

MARKETNG 972

Specialized subject matter of current interest to doctoral students.

QUALITATIVELY-BASED MARKETING INSIGHTS

MARKETNG 805

Understanding and application of in-depth qualitative market research methods, with an emphasis on the interpretation of qualitative data. Provides hands-on experience with different methodological techniques and immersion in a cultural perspective for systematically analyzing data from a marketing perspective.

MARKETING RESEARCH

MARKETNG 310

Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

MARKETING MANAGEMENT

MARKETNG 700

Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, competitor, and collaborator factors are emphasized as foundations for marketing decision-making. Examines the key aspects of product, pricing, distribution, and promotion strategy.

MARKETING ANALYTICS

MARKETNG 815

Study of the impact of analytics on successful marketing decisions. A spectrum of topics include Marketing Metrics, Digital Analytics, Marketing Response Models, Segmentation, Product Design, Experimentation and Big Data. Applicable to careers in marketing analytics, product management and consulting.