현재 이 사이트는 활발히 개발 중입니다. 문제를 발견하시면 신고해 주세요! - 문제 신고하기

SOCIAL MEDIA ANALYTICS

LSC 460
과목 설명

Provides an introduction and practical guide to understanding, collecting, and analyzing data from social media to evaluate their impact on consumer choices, human interaction, and public opinion of scientific issues and industries. Prepares students to apply metrics from current social media platforms (e.g. Instagram, Youtube, Twitter, etc.) to develop strategic communication recommendations for clients, ranging from industry to policymakers.

선수과목

Satisfied Quantitative Reasoning A requirement or graduate/professional standing

충족 요건

This course does not satisfy any prerequisites.

학점

미보고

개설 시기

미보고

평점
3.99

0.88% 과거 데이터 대비

수료율
100%

과거 데이터 대비 변화 없음

A 비율
98.7%

5.94% 과거 데이터 대비

학급 규모
77

12.68% 과거 데이터 대비

Cumulative Grade Distribution

강사 (2026 Summr)

다음 사이트의 평점순으로 정렬 Rate My Professors

유사 과목

SOCIAL MEDIA MARKETING COMMUNICATIONS

JOURN 465

Provides an overview of social media marketing planning and buying from an objective, strategy, and tactical perspective within strategic communication campaigns. Investigate one core element of a strategic communications campaign, and provides an in-depth study into the topic area of digital media.

SOCIAL MEDIA FOR SOCIAL JUSTICE

CSCS 155

Social media is a strategic tool to help organizations, advocacy groups, and individuals advance social justice initiatives to create a more equitable future. Analyze historical campaigns to evaluate social media presence, audience focus, communication goals, content resonance, storytelling techniques, and audience engagement. Explore ethical topics tied to social media as a communications and organizing medium including: first amendment rights and the emerging regulation of social media platforms; source authenticity and the weaponization of misinformation in an era of rapidly evolving technology; privacy in an increasingly connected world; biases built into our technology; and equity of technology access.

SOCIAL MEDIA MARKETING

MARKETNG 775

Social Media (Facebook, Twitter, Instagram etc.) has changed the way brands communicate with their consumers and vice versa. In this digital age, marketers and entrepreneurs can create competitive advantage for their brand by mastering the science and art of social media strategy. The goal is to understand how brands can leverage social for competitive advantage, consumer listening and innovation. Provides a strong theoretical foundation coupled with practical experience of developing and managing social media strategies for brands.

SOCIAL MEDIA FOR THE SCIENCES

LSC 432

Explore social media communication and tools specific to scientific fields, and learn how to build a social media presence. Examine readings from peer-reviewed papers, marketing, business and communication journals.

SOCIAL MEDIA MARKETING

MARKETNG 375

Social Media (Facebook, Twitter, Instagram etc.) has changed the way brands communicate with their consumers and vice versa. In this digital age, marketers and entrepreneurs can create competitive advantage for their brand by mastering the science and art of social media strategy. The goal is to understand how brands can leverage social for competitive advantage, consumer listening and innovation. Provides a strong theoretical foundation coupled with practical experience of developing and managing social media strategies for brands.