BUSINESS OF BIOTECHNOLOGY: CORPORATE STRATEGY

Name: BUSINESS OF BIOTECHNOLOGY: CORPORATE STRATEGY
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BIOMDSCI 832

과목 설명

Examine how companies gain and sustain competitive advantages by utilizing business tools, methods, and strategies. Critique how company leaders make decisions under uncertainty. Integrate the knowledge and skills gained from prior studies (e.g., marketing, management, finance, accounting) to apply synergistic responses and insights when developing company-wide strategy.

선수과목

Declared in Biotechnology MS

충족 요건

This course does not satisfy any prerequisites.

학점

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개설 시기

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평점

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변화 계산 불가

수료율

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변화 계산 불가

A 비율

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변화 계산 불가

학급 규모

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과거 데이터 대비 변화 없음

데이터 없음

강사 (2026 Summr)

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유사 과목

BUSINESS OF BIOTECHNOLOGY: BUSINESS FUNDAMENTALS

BIOMDSCI 802

Discover the business challenges inherent in translating scientific discoveries into a successful business. Apply fundamental business principles that guide the operations of biotechnology companies.

BIOTECHNOLOGY MARKETING AND ENTREPRENEURSHIP

ABT 750

Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis.

BUSINESS OF BIOTECHNOLOGY: SUSTAINING GROWTH

CRB 842

Examine how companies gain and sustain competitive advantages.

PROFESSIONAL DEVELOPMENT AND EFFECTIVE MANAGEMENT

BIOMDSCI 830

Focus on effective management and career development techniques that lead to career success. Practice and apply skills needed to effectively lead synergistic team success within a biotechnology company. Explore different communication styles used to engage and assess employees. Expand career pathways through networking and by generating professional resumes and interviewing skills.

BUSINESS OF BIOTECHNOLOGY: COMMERCIALIZATION PATHWAYS

BIOMDSCI 822

Explore contemporary issues in the business of biotechnology and apply concepts critical to the success of modern biotechnology firms. Focus on modern problem-solving topics, including issues relating to corporate leadership, fundings sources for product development, customer identification, financial accounting management, and negotiation.