BUSINESS OF BIOTECHNOLOGY: COMMERCIALIZATION PATHWAYS

BIOMDSCI 802

Discover the business challenges inherent in translating scientific discoveries into a successful business. Apply fundamental business principles that guide the operations of biotechnology companies.

ABT 750

Examines marketing case studies in diverse areas of biotechnology. Addresses marketing fundamentals and strategies, communicating value proposition strategy, ethical and regulatory concerns, startup strategies, pharmaceutical marketing, b2b marketing, salesforce development, branding, and promotion. Culminates with the creation of a marketing plan/analysis.

BIOMDSCI 832

Examine how companies gain and sustain competitive advantages by utilizing business tools, methods, and strategies. Critique how company leaders make decisions under uncertainty. Integrate the knowledge and skills gained from prior studies (e.g., marketing, management, finance, accounting) to apply synergistic responses and insights when developing company-wide strategy.

BIOMDSCI 831

Investigate state-of-the-art topics of global importance to biotechnology. Integrated skills and knowledge to achieve synergistic levels of understanding the importance of biotechnology today. Formulate the scientific, ethical, and regulatory standards used in the development of novel technologies around the globe. Increase awareness for intellectual collaboration and entrepreneurship opportunities.

BIOMDSCI 834

Identify a global biotechnology problem, find a novel technical solution, analyze all aspects from a business, regulatory, and intellectual property perspective, and deliver a final written capstone thesis.