GENBUS 720 teaches principles and hands-on application of data visualization tools for business analytics, decision-making, and presentation.
Offering recorded · Fall 2026
Recent recorded grades — Fall 2023: 3.60 GPA, 92.9% A/AB (n=42 letter grades); Fall 2024: 3.66 GPA, 91.9% A/AB (n=172 letter grades); Fall 2025: 3.57 GPA, 79.6% A/AB (n=98 letter grades). Includes jointly taught sections.
MARKETING RESEARCH covers the marketing research process from a methodological perspective, including research design, data collection, sampling, and data analysis.
Offering recorded · Fall 2026
Recent recorded grades — Fall 2022: 3.64 GPA, 97.4% A/AB (n=38 letter grades); Fall 2024: 3.62 GPA, 95.0% A/AB (n=20 letter grades); Fall 2025: 3.55 GPA, 82.1% A/AB (n=28 letter grades). Includes jointly taught sections.