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MARKETING RESEARCH

MARKETNG 710
Course Description

An overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.

Prerequisties

Graduate/professional standing and (MARKETNG 300 , MARKETNG 700 or GENBUS 311 ), or declared in graduate Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

2 to 3

Offered

Occasionally

Grade Point Average
3.63

-0.31% from Historical

Completion Rate
100%

0.13% from Historical

A Rate
30%

-19.77% from Historical

Class Size
20

-32.25% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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