Managing by Design

MANAGING BY DESIGN explores design as a new practice in management for identifying innovation opportunities. It includes readings, cases, and creative projects to advance design skills in management contexts.

no offering record for this termCredits unavailable
Recorded instructors · Spring 2027 No instructors listed

Summary

1 / 3

Recent recorded grades — Spring 2024: 3.67 GPA, 88.1% A/AB (n=59 letter grades); Fall 2024: 3.52 GPA, 72.0% A/AB (n=50 letter grades); Fall 2025: 3.52 GPA, 84.8% A/AB (n=66 letter grades).

What you’ll be able to do

  • Explain the relevance of design ideas to management practice – how to do more with less, to align and lead teams through a lean, efficient and vetted process for creative innovation.

  • Describe the role and potential of digital technologies in delivering novel experiences.

  • Describe how synthetic thinking complements analytic thinking.

  • Practice considering the human experience of products, services, and systems.

  • Explain how design can operate at all levels in an organization and is not limited to obvious domains, such as product development or communications department.

  • Apply creative ideas and methods of design that develop management skills and techniques, i.e., make small bets fast, evaluate failure intelligently and harness breakthroughs to propel company growth or social good.

  • Develop skills and perspectives on in-market experiments that save time and resources while revealing smarter outcomes.

  • Reflect on how you can become a more innovative thinker and leader.

Source: UW Guide

Grade history

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average GPA
letter grades
A
AB
B
BC
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F

All recorded terms · compare terms & instructors

Prerequisites

Course map

Graduate/professional standing

  • Graduate/professional standing
OTM 760

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Graduate/professional standing

Professors

Spring 2027

No instructors recorded for this selection.

Historical instructors & teaching patterns

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections.

Meeting source records

No records available.

Student experience

the class

Recent recorded grades — Spring 2024: 3.67 GPA, 88.1% A/AB (n=59 letter grades); Fall 2024: 3.52 GPA, 72.0% A/AB (n=50 letter grades); Fall 2025: 3.52 GPA, 84.8% A/AB (n=66 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Design as a new practice in management.
  • Identifying innovation opportunities in all types of organizations.
  • The role and potential of digital technologies in delivering novel experiences.
  • How design operates at all organizational levels beyond obvious domains like product development.

Skills

  • Apply creative ideas and methods of design to develop management skills and techniques.
  • Describe how synthetic thinking complements analytic thinking.
  • Practice considering the human experience of products, services, and systems.
  • Develop skills and perspectives on in-market experiments that save time and resources while revealing smarter outcomes.

Grades

Latest available · Fall 2025— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Fall 2025

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Fall 2025 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1316 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Selected offering source records

No offering records for the selected term.

Raw records
[]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews

No records available.

Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Model & dataset provenance
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  "output_id": "983934c15263cedf5a12988c9a3d82e459e346e41f5cf106079ff0d4ecec0ecb",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
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