BAYESIAN MACHINE LEARNING FOR MARKETING

MARKETNG 779

Course Description

Learn to resolve common marketing tasks such as consumer choice prediction, market analysis, and product development by using Bayesian statistical learning methods. A broad range of methods are covered, from standard approaches such as hierarchical modeling to more advanced techniques, including Bayesian Optimization and Bayesian Deep Learning.

Prerequisties

Graduate/professional standing and (GENBUS 656 , ECON 704 , ECON 709 , STAT 609 , or MATH/STAT 709 ) or declared in graduate Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

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Offered

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Grade Point Average

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A Rate

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Class Size

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Instructors (2025 Fall)

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