Spring 2027

Marketing Consulting Practicum

Marketing Consulting Practicum applies knowledge through an applied consulting project, using marketing research and analytics to identify business challenges, develop recommendations, and communicate findings.

no offering record for this termCredits unavailable
Recorded instructors · Spring 2027 No instructors listed

Summary

1 / 2

Recent recorded grades — Spring 2022: 4.00 GPA, 100.0% A/AB (n=17 letter grades).

What you’ll be able to do

  • Learn and apply management consulting practices through conducting a marketing consulting project on a current business problem

  • Articulate a business problem and translate into a marketing question(s).

  • Evaluate a business problem by selecting and conducting an appropriate marketing research or analytical technique to address the problem.

  • Clearly articulate a business recommendation based on the discovered finding(s).

  • Learn and apply project management skills.

  • Demonstrate professional written and verbal communication skills.

  • Articulate personal insights about their preparation for graduation and post-MBA career.

Source: UW Guide

Grade history

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average GPA
letter grades
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Prerequisites

Course map

Consent of instructor

  • Consent of instructor
MARKETNG 770

This is a best-effort interpretation; check the catalog requirements above.

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  • Consent of instructor

Professors

Spring 2027

No instructors recorded for this selection.

Historical instructors & teaching patterns

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

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Student experience

the class

Recent recorded grades — Spring 2022: 4.00 GPA, 100.0% A/AB (n=17 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Business challenge identification and translation into marketing questions
  • Marketing research and analytics for consumer insight
  • Developing business recommendations
  • Communicating findings and recommendations

Skills

  • Management consulting practices
  • Marketing research and analytics methods
  • Project management
  • Professional written and verbal communication

Grades

Latest available · Spring 2022— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F
More grade details Grade mix, volume & source data

Not enough comparable courses for Spring 2027 in UW–Madison.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

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Student reviews

Original comments behind the course and instructor summaries.

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Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

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Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
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Full model traces

Recorded model configuration, reasoning, and tool conversations.

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Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "21bf948375af13f37c5ac5f4f269c709022e13e209e8292f3cf2b4964985d381",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}