Spring 2027

Marketing Strategies for Technology and Platforms

Introduction to marketing strategy for technology companies and products, covering traditional tools, new frameworks, AI, and platform strategy.

no offering record for this termCredits unavailable
Recorded instructors · Spring 2027 No instructors listed

Summary

1 / 4

Recent recorded grades — Fall 2009: 3.78 GPA, 94.4% A/AB (n=18 letter grades); Spring 2025: 3.62 GPA, 71.4% A/AB (n=21 letter grades); Spring 2026: 4.00 GPA, 100.0% A/AB (n=7 letter grades).

What you’ll be able to do

  • Identify key challenges in the process of new technology development and adoption.

  • Explain the concept of disruptive technologies and their managerial implications.

  • Perform economic analysis to design smart marketing strategies for IT products.

  • Recognize and apply the concept of multisided platforms and the drivers of successful platform companies.

  • Evaluate the latest technological advancements and novel business prospects.

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

Graduate/professional standing or declared in graduate Business Exchange program

  • Graduate/professional standing or declared in graduate Business Exchange program
MARKETNG 740

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Graduate/professional standing or declared in graduate Business Exchange program

Professors

Spring 2027

No instructors recorded for this selection.

Historical instructors & teaching patterns

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections.

Meeting source records
Download part 1

Student experience

the class

Recent recorded grades — Fall 2009: 3.78 GPA, 94.4% A/AB (n=18 letter grades); Spring 2025: 3.62 GPA, 71.4% A/AB (n=21 letter grades); Spring 2026: 4.00 GPA, 100.0% A/AB (n=7 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Technology development and adoption, managing disruptive technologies
  • Economics of IT products, AI, and platform strategy
  • Adopting traditional marketing tools and new frameworks beyond 5C's and 4P's

Skills

  • Perform economic analysis to design marketing strategies for IT products
  • Apply concepts of multisided platforms and drivers of successful platform companies
  • Explain disruptive technologies and their managerial implications
  • Identify key challenges in new technology development and adoption

Grades

Latest available · Spring 2026— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Spring 2026

More grade details Grade mix, volume & source data

Not enough comparable courses for Spring 2027 in UW–Madison.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Download part 1
Selected offering source records

No offering records for the selected term.

Raw records 
[]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews

No records available.

Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "e5fee8b56b2e5acc3c158340b162e9927fb325d59b0f47f74e47272db5c96e2d",
  "requirements_status": "needs_review",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}