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STRATEGIC RETAILING

MARKETNG 426
Course Description

Provides an overview of the different types of retailers and the channels they use, the retailing environment, the functions retailers perform, the decision-making processes of consumers with respect to retailers and their offerings, and various issues in retailing strategy, merchandise management and store management.

Prerequisties

Sophomore standing or declared in the Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
2.07

No change from Historical

Completion Rate
78.57%

No change from Historical

A Rate
Not Reported

No change from Historical

Class Size
14

No change from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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