VISUALIZING SCIENCE AND TECHNOLOGY

LSC 835

Examines science communication through the framework of strategic communication. Examines frameworks and concepts from marketing, branding, advertising, public relations, organizational communication, and related fields to help inform organizational and individual-level science communication and engagement strategies. Explores topics such as messaging tactics, persuasion, audience segmentation and DEI (diversity, equity, and inclusion), and behavior change.

LSC 850

Introduces the theoretical, practical, and ethical principles of visual communication, with a focus on how such principles can be applied to communicating scientific phenomena, evidence, and reasoning to both expert and non-expert audiences. Covers the effectiveness of visuals as a tool for science communication, their effects at the individual level as well as the potential long-term impact on society.

LSC 251

Introduction to communication at the intersection of science, politics and society; overview of the theoretical foundations of science communication and their relevance for societal debates about science and emerging technologies across different parts of the world.

LSC 430

Understand how narrative theory influences audiences in presenting science; analyze the role of metaphor in communicating science; integrate effective writing structures for explaining complex science; learn writing and editing skills for best practices in science communication.

LSC 640

Examination of social scientific research addressing characteristics of science, public understanding of science, science news, and relationships between scientists and journalists. Application of this knowledge to several case studies examining the function of communication in specific scientific or technical contexts.