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MASS COMMUNICATION AND THE INDIVIDUAL

JOURN 801
Course Description

Theory and research on individuals' use of mass communication and effects of mass communication. Topics include choice, selection and functions of mass media use, attention and cognitive processing, information effects, persuasion and emotion/involvement, and social and behaviroal effects.

Prerequisites

Graduate/professional standing

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported