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SPORTS MARKETING COMMUNICATIONS

JOURN 350
Course Description

Explore various activities related to the promotion domain of sports marketing including marketing research, sports branding, image management, advertising promotion, event promotion, sports sponsorships, and public relations. Examine each of these activities, and focus on the marketing communications associated with each of these activities.

Prerequisties
Satisfies

This course does not satisfy any prerequisites.

Credits

3

Offered

Not Applicable

Grade Point Average
3.6

-5.02% from Historical

Completion Rate
96.67%

-2.77% from Historical

A Rate
43.33%

-34.43% from Historical

Class Size
30

3.45% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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