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EXPERIMENTS AND CAUSAL METHODS FOR BUSINESS INSIGHTS

GENBUS 740
Course Description

Provides an introduction to experimental and causal methods for driving business insights. Topics include: (1) Review and distinction of correlation vs. causation; (2) design and analysis of randomized-controlled experiments; and (3) identification of "natural experiments" in business data and corresponding empirical strategies.

Prerequisties

(GENBUS 704 or GENBUS 705 ) and (GENBUS 720 or concurrent enrollment); or GENBUS 881

Satisfies

This course does not satisfy any prerequisites.

Credits

2 to 3

Offered

Not Applicable

Grade Point Average
3.55

-2.91% from Historical

Completion Rate
100%

No change from Historical

A Rate
38.27%

-20.78% from Historical

Class Size
196

66.57% from Historical

Instructors (2025 Fall)

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