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EXPERIMENTS AND CAUSAL METHODS FOR BUSINESS INSIGHTS

GENBUS 740
Course Description

Provides an introduction to experimental and causal methods for driving business insights. Topics include: (1) Review and distinction of correlation vs. causation; (2) design and analysis of randomized-controlled experiments; and (3) identification of "natural experiments" in business data and corresponding empirical strategies.

Prerequisites

(GENBUS 704 or GENBUS 705 ) and (GENBUS 720 or concurrent enrollment); or GENBUS 881

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
3.63

-0.72% from Historical

Completion Rate
100%

No change from Historical

A Rate
53.33%

10.18% from Historical

Class Size
15

-85.44% from Historical

Cumulative Grade Distribution

Instructors (2026 Summr)

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