Communicating with Key Audiences
Covers comprehensive communication strategies for individuals, families, and communities, focusing on nonprofit best practices like grant-writing, donor relations, and social media.
Summary
Past student reviews · Michael Maguire
The class was based on a single group project, which some students found to be busywork with unclear deadlines.
What you’ll be able to do
Articulate the context of communications planning based on several dispositions of nonprofit communications, including hospitality, gratitude, inclusion, engagement, and expressing need
Engage in ‘best practices’ of nonprofit communications via grant-writing, donor communique, special events plans, social media and on-line strategies, and fundraising & development
Engage in the fundamental principles of brand management, including graphic and visual design, social media strategies, print materials, and in-person communications
Identify and analyze nonprofit sector “key audiences,” including: volunteers, donors, board members, community and political leaders, employees, community-based employers, religious organizations, civic clubs, government agencies, and neighborhood constituents
Identify, analyze and evaluate components of nonprofit communications plans based on contemporary communications ‘best practices’
Name the demographic make-up of a community nonprofit organization, with particular emphasis on its “key audiences”
Source: UW Guide
Grade history
↗All recorded terms · compare terms & instructors
Prerequisites
Course mapSophomore standing
- Sophomore standing
This is a best-effort interpretation; check the catalog requirements above.
Prerequisite text tree
- Sophomore standing
Professors
Spring 2027No instructors recorded for this selection.
Historical instructors & teaching patterns
MICHAEL MAGUIRE is recorded teaching in Fall 2016, Fall 2017, Fall 2018, Fall 2019, Fall 2020, Fall 2021, Fall 2022, Fall 2023, Fall 2024, Fall 2025. Recorded history may be incomplete and does not establish a future schedule.
Recorded history may be incomplete and does not establish a future schedule.
Calendar & sections
Spring 2027Schedule loads here as you scroll.
| Section | Mode | Enrolled / capacity | Waitlist |
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Times are Central. Select a meeting for details; export includes recorded dates for the selected sections.
Meeting source records
Student experience
the class
Past student reviews · Michael Maguire
Students described the coursework as straightforward and not too difficult, recommending the class for those needing a CSCS requirement.
Recent recorded grades — Fall 2023: 3.88 GPA, 95.6% A/AB (n=45 letter grades); Fall 2024: 3.90 GPA, 95.1% A/AB (n=41 letter grades); Fall 2025: 3.94 GPA, 96.3% A/AB (n=27 letter grades).
difficulty & workload
Past student reviews · Michael Maguire
The class was based on a single group project, which some students found to be busywork with unclear deadlines.
Past student reviews · Michael Maguire
One student noted that while the course itself was not difficult, the grading rubrics were not clear.
Topics
- Communication strategies for individuals, families, and communities
- Nonprofit communications including grant-writing, donor communiques, and fundraising
- Brand management, graphic design, and social media strategies
- Key audiences in the nonprofit sector such as donors, volunteers, and board members
Skills
- Communications planning in nonprofit contexts
- Nonprofit best practices including grant-writing and social media strategies
- Brand management principles such as graphic design and print materials
- Identifying and analyzing key nonprofit audiences
- Evaluating nonprofit communications plan components
Grades
Latest available · Fall 2025— not enough history to project Spring 2027.
Grade distribution · % of letter grades
Grades over time
Through Fall 2025
More grade details Grade mix, volume & source data
Not enough comparable courses for Spring 2027 in UW–Madison.
Sources & history
Catalog & offerings
Descriptions, prerequisites, and recorded course offerings.
Catalog observation history
Observations at scan time; dates do not imply when a catalog change took effect.
Selected offering source records
No offering records for the selected term.
Raw records
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Student reviews
Original comments behind the course and instructor summaries.
Read original reviews
Grade history
Recorded grade distributions by term, section, and instructor.
Explore recorded gradesRecorded 2026-10-14
Model outputs & technical records
LLM outputs across runs
Full model traces
Recorded model configuration, reasoning, and tool conversations.
Model & dataset provenance
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"requirements_status": "valid",
"dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
"observed_at": "2026-10-14 17:50:09.728220+00:00"
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