我们仍在积极开发此网站。如果您遇到任何问题，请报告给我们！ - 报告问题

QUALITATIVELY-BASED MARKETING INSIGHTS

MARKETNG 805
课程描述

Understanding and application of in-depth qualitative market research methods, with an emphasis on the interpretation of qualitative data. Provides hands-on experience with different methodological techniques and immersion in a cultural perspective for systematically analyzing data from a marketing perspective.

先修课程

Graduate/professional standing or declared in graduate Business Exchange program

满足要求

This course does not satisfy any prerequisites.

学分

未报告

开课时间

未报告

平均绩点
4

5.71% 相比历史数据

完成率
100%

与历史数据相比无变化

A率
100%

53.1% 相比历史数据

班级规模
8

-56.76% 相比历史数据

Cumulative Grade Distribution

教师 (2026 Summr)

按评分排序，数据来自 Rate My Professors

相似课程

CURRENT TOPICS IN MARKETING ANALYTICS & INSIGHTS

MARKETNG 442

Exposure to emerging and current topics in the marketing insights and analytics industry through applied learning experiences including case studies, industry meetings, exercises, and/or workshops.

MARKETING RESEARCH

MARKETNG 710

An overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.

MARKETING ANALYTICS

MARKETNG 815

Study of the impact of analytics on successful marketing decisions. A spectrum of topics include Marketing Metrics, Digital Analytics, Marketing Response Models, Segmentation, Product Design, Experimentation and Big Data. Applicable to careers in marketing analytics, product management and consulting.

CURRENT TOPICS IN MARKETING ANALYTICS & INSIGHTS

MARKETNG 842

Exposure to emerging and current topics in the marketing insights and analytics industry through applied learning experiences including case studies, industry meetings, exercises, and/or workshops.

MARKETING ANALYTICS

MARKETNG 450

Impact of analytics on successful marketing decisions. Topics include marketing metrics, digital analytics, marketing response models, segmentation, product design, experimentation and big data. It is designed for students with some background in quantitative methods and an exposure to basic marketing research concepts. A combination of lectures, cases and hands-on model building focused on marketing analytics.